Capability 05 · Sound like the company you are becoming
Branding.
Positioning, brand identity, websites and the collateral that sells.
Overview
A company’s story has to work in a pitch, on a website, in a sales deck and in a regulator’s inbox. We build brand systems and the narrative around the product, then produce the collateral the business actually uses.
Included in every Fractional plan, and available as a standalone engagement.
What we do
- Positioning and messaging
- What you sell, to whom, and why you, written so every team says it the same way.
- Brand identity
- Logos, colour, typography, tone of voice, taglines and iconography, delivered as a usable brand kit.
- Website, UI/UX and journey mapping
- Sites and product journeys that match how customers decide.
- Sales and investor collateral
- Pitch decks, client presentations, case studies, playbooks and newsletters.
- Visual IP
- Infographics and explainers that make complex products and research easy to grasp.
Typical deliverables
- Brand kit and guidelines
- Pitch decks and client presentations
- Website copy and design
- Infographics and visual explainers
- Sales playbooks and campaign assets
When to call us
- The product has outgrown its story
- Sales and investor materials are inconsistent
- A spin-out, launch or new market needs its own identity
- Complex work needs to be explained simply
Case studies
20,000+monthly YouTube views on a relaunched channel
Personal Brand, YouTube and Content Operations for a Psychotherapist and Creator
Read the case study
3ventures run through one operating rhythm
Operational and Thought Leadership Enablement for a Multi-Brand AI and Cybersecurity Venture
Read the case study
20%year-on-year revenue growth after years of stagnation
Driving Growth and Operational Efficiency for a Legacy Logistics Business
Read the case study
10weeks from first research to a published eBook
Research, Writing and Production of a Practical Cybersecurity eBook
Read the case study