Workflow · draws on Strategy, Branding
Market Validation & GTM Strategy.
Validate demand, pricing and positioning before you invest in go-to-market.
The problem
New products, spin-outs and market entries often reach go-to-market on assumptions: an unvalidated market size, a guessed price and a story that changes with every audience. We test those assumptions with evidence before the investment is made.
Our approach
- Phase 1
Interviews and research
Expert and customer interviews with the people who buy, regulate and compete.
- Phase 2
Market sizing and benchmarking
Bottom-up TAM and SAM models, competitor maps and pricing benchmarks.
- Phase 3
Positioning and model
Personas, willingness to pay, value proposition and business model.
- Phase 4
GTM roadmap
A phased go-to-market plan with messaging, channels and outreach.
Deliverables
- Market sizing model
- Competitive landscape
- Pricing and business-model recommendation
- Positioning and messaging
- Phased GTM roadmap
Case studies
How to engage
As a standalone solution
A scoped piece of work with agreed deliverables and timeline.
Within a Fractional plan
Run it inside your plan’s hours, alongside everything else the team is doing.
Plans and pricing