Personal Brand, YouTube and Content Operations for a Psychotherapist and Creator.

The client

A US-based psychotherapist who shares psychological commentary, personal stories and reactions with a growing online audience.

The challenge

• Strong material, but no consistent brand, format or publishing rhythm
• A home recording setup with audio and capture problems
• Long reaction videos that were slow to edit and hard to clip
• No plan for reaching audiences beyond YouTube

Our approach

1. 01

   Brand identity

   • A new logo and visual identity, channel artwork and cover images
   • A thumbnail system, plus standard intros and outros for every video
2. 02

   Production workflow

   • A standard recording setup with step-by-step visual guides
   • An editing pipeline that now uses AI-assisted editing for reels, with a human review for story and context
3. 03

   Publishing and distribution

   • Long-form videos plus daily Shorts, with clips scheduled across Instagram, TikTok and YouTube through Buffer
   • Podcast production and publishing, a newsletter and email campaigns
4. 04

   Growth

   • Collaboration outreach to other YouTube channels, LinkedIn networking and local events
   • A rolling three-month content plan and a submissions pack for book publishers

Outcome

• YouTube past 20,000 monthly views
• Shorts averaging about 1,000 views each
• A newsletter open rate of around 50%
• One recognisable brand across every channel
• A repeatable weekly production and publishing rhythm