Workflow · draws on Strategy, Finance, LegalOps
India Market Entry Strategy.
Market sizing, pricing, regulation and distribution for companies entering India.
The problem
India rewards companies that understand how its customers and businesses actually buy, and punishes those that copy a playbook from elsewhere. From Gurugram, we help global companies size the opportunity, price for it, navigate regulation and build a route to market.
Our approach
- Phase 1
Market sizing
Segments, demand and the addressable market for your product in India.
- Phase 2
Pricing and localisation
Price points, packaging and product changes for Indian buyers.
- Phase 3
Regulation and structure
The rules that apply, entity questions, and coordination with Indian counsel.
- Phase 4
Distribution and projections
Channels, partners and a financial projection for entry.
Deliverables
- India market sizing
- Pricing and localisation recommendations
- Regulatory research and counsel coordination
- Distribution strategy
- Entry financial projections
How to engage
As a standalone solution
A scoped piece of work with agreed deliverables and timeline.
Within a Fractional plan
Run it inside your plan’s hours, alongside everything else the team is doing.
Plans and pricing